We continuously improve our products’ nutritional profile
Based on the nature of our portfolio, a significant part of our sales volumes do not require nutritional improvement, for instance water, that represents about two-thirds of Danone sales in volumes. For the remaining part, we have an approach of continuous nutritional improvement through step-by-step reformulation.
We look at each product in an integral way, defining minimum levels for the nutrients to encourage and reducing the content of the ones to limit, aiming at improving the global nutritional profile : target values are defined on all key nutrients that are relevant in each category and have been published in Dec 2016. These targets are used by our business units as a benchmark for innovation and renovation.
We make all efforts to always keep consumer acceptance and preference. A drastic change in any product’s formula could lead to rejection of our products, and in our competitive environment, a possible switch to less healthy alternatives. That is why Danone has an approach of continuous improvement through step-by-step reformulation, taking into account at all steps the local competitive context and the consumer expectations in terms of taste profile.
AT END 2017?: 73% OF OUR SALES VOLUMES ARE COMPLIANT with OUR NUTRITIONAL TARGETS 2020
Communication to children
For children under 12 years of age, research has also shown that marketing and advertising can influence their purchasing behavior and short-term eating habits.?