Danone supports the WHO’s global public health recommendation and government policies calling for exclusive breastfeeding for the first six months of age and continued breastfeeding up to two years and beyond, combined with the safe introduction of appropriate complementary foods. We believe that it is the industry’s responsibility to adopt, implement and enforce strict policies to ensure marketing practices do not negatively affect the choice and ability of mothers to breastfeed their infants optimally, in line with the WHO International Code of Marketing of Breast-Milk Substitutes. We are committed to fostering a proactive, constructive and evidence-based dialogue supporting breastfeeding around the world and endorse the principles of openness, transparency and integrity in our advocacy activities.

Policies & procedures

Danone is the first, and so far the only, company to apply a voluntary global policy that prohibits, without exception, the advertising and promotion of infant formula and delivery products (such as bottles and teats) for infants up to six months of age, even if permitted by local laws. In countries classified as higher-risk countries (in terms of levels of infant mortality and morbidity), Danone has voluntarily extended its advertising and promotion prohibition up to 12 months of age, which often goes beyond local legislation. In these countries, Danone also prohibits the promotion of complementary foods and drinks for use by infants up to six months. Find out more here: 

External evaluations

Every year, Danone engages with qualified third-party experts to undertake external audits, and we publish their results :

The 2018 edition of the global Access to Nutrition Index (ATNI) ranks Danone among the top 3 performing food companies. We ranked 1st in the Marketing of Breast-Milk Substitutes category, with our management systems recognised as the strongest evaluated.


Danone is proud to be included in the FTSE4Good Index Series. FTSE Russell (the trading name of FTSE International Limited and Frank Russell Company) confirms that Danone has been independently assessed according to the FTSE4Good criteria, and has satisfied the requirements to become a constituent of the FTSE4Good Index Series. Created by the global index provider FTSE Russell, the FTSE4Good Index Series is designed to measure the performance of companies demonstrating strong Environmental, Social and Governance (ESG) practices. The FTSE4Good indices are used by a wide variety of market participants to create and assess responsible investment funds and other products.

Reporting on our compliance

Danone has committed to prepare and publish an annual report detailing its compliance with the Danone Policy for the Marketing of Breast-Milk Substitutes. A clear process is in place to define the handling of allegations of potential non-compliance by Danone employees. Every allegation of potential non-compliance is centrally logged and followed-up until closure. Find our allegation reports below :

Danone, mother breastfeeding

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