STRATEGY & KEY FIGURES
DANONE ESSENTIAL DAIRY AND PLANT-BASED: AN ESSENTIAL PART OF DAILY LIFE
Through dairy, plant-based products and coffee creamers we offer nutritious, delicious and convenient choices, as well as tasty treats for moments of indulgence.
Our essential dairy and plant-based portfolio is powered by a strong belief in:
- The importance of health, well-being and taste;
- Innovation as a key driver to continually adapt to consumers' needs;
- Transparency, trust and credibility;
- The partners and suppliers who make our products possible.
WE ARE BUILDING ON OUR UNIQUE DAIRY EXPERTISE
Yoghurt is the foundation of Danone. We are the yoghurt experts.
In 1919 in Barcelona, Isaac Carasso recognized the health benefits of fermented milk for children suffering from intestinal issues. Manufacturing the first ferments – and naming them after his son Daniel – Isaac began to sell “Danone” yoghurt products as a health food to pharmacies.
100 years later, our portfolio is still rooted in the belief that fermented products are a core part of daily life. Indeed, fermented dairy products are a traditional part of many food cultures across the world. Building on the proximity of our brands, our dairy portfolio reflects the simple, natural and sustainable way we meet people’s desire for better-for-you, great-tasting and locally produced foods.
WE ARE EMBRACING CONSUMER ASPIRATIONS FOR A DIVERSITY OF CHOICES
The acquisition of WhiteWave in 2017 has enriched our portfolio with complementary products and consumer-loved brands. These include Alpro’s plant-based food and drinks, Silk’s nut and soy milk range and plant-based nutrition shakes from Vega.
Our strategic move into plant-based food and drinks reflects our desire to bring a wider choice to all consumers, especially the growing number of ‘flexitarians’ looking to diversify their protein sources, and people with dietary constraints or preferences.